July 2024

January 2024

Dear automotive enthusiasts,

We are thrilled to unveil a groundbreaking collaboration that promises to reshape the landscape of automotive solutions in unprecedented ways. N.A. Williams, a beacon of excellence in the industry, has joined forces with CEMB USA, a leader in innovative wheel service solutions. Together, they are set to drive innovation, elevate standards, and redefine the automotive service experience, representing Texas, Louisiana, Arkansas, Oklahoma, and Mississippi.

N.A. Williams: A Legacy of Excellence

N.A. Williams brings to the table a rich legacy of excellence, founded on a commitment to quality and a comprehensive suite of automotive solutions. With a diverse expertise spanning warranty programs, training initiatives, and cutting-edge marketing solutions, N.A. Williams has consistently set industry benchmarks, earning trust and accolades from clients and partners alike.

Customer-Centric Innovation

What sets N.A. Williams apart is its unwavering customer-centric approach. Understanding the dynamic needs of the automotive market, they have continuously adapted their services to provide clients with tailor-made solutions. This commitment to customer satisfaction has been a driving force behind their success.

CEMB USA: Leaders in Wheel Service Solutions

CEMB USA, a name synonymous with innovation in wheel service solutions, brings a wealth of expertise to this collaboration. Their cutting-edge products have consistently pushed the boundaries of what’s possible, setting new standards in efficiency and reliability. The partnership with N.A. Williams represents a strategic move to enhance their offerings and reach new heights in the automotive industry.

Synergy in Motion: N.A. Williams and CEMB USA Collaboration

The collaboration between N.A. Williams and CEMB USA is not just a business venture; it’s a synergy in motion. By combining N.A. Williams’ legacy of excellence with CEMB USA’s innovative wheel service solutions, the partnership aims to deliver an unparalleled automotive service experience. This collaboration is a testament to their shared vision of driving innovation and setting new benchmarks in the industry.

Representing the South: A Regional Commitment

N.A. Williams and CEMB USA take great pride in representing the automotive industry in Texas, Louisiana, Arkansas, Oklahoma, and Mississippi. This regional commitment underscores their dedication to serving the unique needs of the Southern automotive market, ensuring that clients in these states have access to cutting-edge solutions and unparalleled service.

What to Expect:

Comprehensive automotive solutions that cater to diverse needs.

Cutting-edge wheel service products that redefine efficiency.

A seamless and customer-centric approach to automotive excellence.

As we embark on this exciting journey, we invite you to join us in witnessing the evolution of automotive solutions. This collaboration is not just about products; it’s about driving innovation, exceeding expectations, and setting a new standard for excellence in the automotive industry.

Thank you for being part of this exciting chapter in automotive innovation.

NAW contact information:  phone 855.236.8244 and techsales@nawilliams.com

October 31 – November 3

SEMA 2023, the automotive world’s most anticipated event, exceeded all expectations, and CEMB USA is thrilled to share our exceptional journey with you. As a leading manufacturer of wheel service equipment, we had the distinct pleasure of participating in this year’s show, where we showcased our top-of-the-line equipment that truly stole the spotlight.

At CEMB USA, we believe in setting new standards in precision and innovation, and SEMA 2023 provided the perfect platform to demonstrate our commitment to excellence in the automotive industry. Our booth was a hub of excitement and admiration, as we unveiled our cutting-edge products designed to meet the unique needs of mechanics, automotive enthusiasts, and industry professionals.

Balancers – Changers – Aligners – Heavy Duty

October 31 – November 3

We will be attending the 2023 SEMA Show in Las Vegas! We are very excited to return to SEMA and showcase the latest in CEMB technology and innovation. Our tire equipment is durable, high-quality, and incorporates advanced technology. Don’t settle for less when you can have more and a machine that will last. We offer wheel balancers, changers, and aligners as well as heavy duty tire equipment.

Find Us at Booth #44213 located in the Lower South Hall of the Convention Center.

Check Out our full range of product offerings on our website. Then Contact Us for Product inquiries or Other Questions!

Balancers   –  Changers  –  Aligners  –  Heavy Duty 

June 2023

Unleashing Unparalleled Precision:

The 2-Hit Balancer stands as a testament to CEMB USA’s commitment to excellence. What sets this machine apart from its counterparts is its unique ability to achieve precision balance in just two hits. Gone are the days of lengthy calibration sessions and time-consuming readjustments. With a swift and accurate approach, this game-changing technology streamlines operations, saving valuable time for busy shop owners.

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May 2022

CEMB-USA is launching an eNewsletter beginning in May 2022. Each month, a tip relating to balancing, changing, or aligning wheels/ tires will be sent out to those who are subscribed to CEMB-USA’s email list. Sign up below to get EXCLUSIVE access to a new tip each month.

Sign Up Here

Complete Alignment Check In Seconds

The ARGOS DriveThru is our brand new inspection system which, identifies all vehicles in a few seconds and then shows anomalies and required adjustments. The alignment measurement is fully automated, with no clutches, targets or detectors, and allows for complete results, including partial toe and steering angle. It prints out an easy to read for the customer diagnosis report of the anomalies and related symptoms.

Automatic Approach To Correction Position

To facilitate and speed up the calibration procedure, CEMB has introduced the automatic approach to the correction position on all balancing machines equipped with electric brake that are not provided with automatic positioning system. Once the measuring launch is completed, the wheel automatically stops around 15° from the exact point of application of the counterweight, allowing the operator to position it correctly with little movement. After the first plane correction, pressing “start” the wheel will be repositioned around the second correction point.
The automatic approach system is available on models: EZ10, EZ15, ER71, ER72TD, ER73TD, ER75TD

The New 3D Laser Scan For Automatic Distance And Rim Diameter Detection Is Now Available

Beginning January 2020 a new version of the revolutionary 3D Laser Scan will be available.
The new 3D Laser Scan has a minimal footprint and, under the same conditions, allows for better reading. It also features a brighter laser which ensures optimal visibility, greater protection and improved ease of cleaning.

ADAS Positioning System

The CEMB ADAS CCD Kit allows positioning of the CCD Sensors on any ADAS/ACC calibration structure by means of universal adaptor clamps. Using the quick and simple graphical software, the process of positioning the calibration structure to the vehicle thrust angle is achieved in seconds instead of about 30 minutes set up time.

ADAS KIT INCLUDES:
• Two Universal Adaptors for the ADAS Support Panel Calibration Bar
• Software Update and Activation USB Key

DWA1000ADAS (CEMB DWA1000XL with ADAS CCD Kit included)

Innovative CEMB Software That Virtually Calculates The Rim Width

Virtual Sonar is the new CEMB software that allows, in the absence of sonar, to no longer have to manually set the rim width in the case of steel wheels. The software automatically calculates the width of the rim, defined by the position of the first correction plane, and checks its reliability according to the measured unbalance and the tolerance calculated with AutoAdaptive.

New Process Of Guided Eccentricity Cancellation When Mounting The Wheel On The Vehicle

Wheel balancers alone may not all solve tire and wheel related vibration complaints on sensitive vehicles. Tires must be balanced and “round when rolling” to be sure the vehicle rides smoothly. Based on best practice OEM balancing processes, HubMatch® balancing clocks the RFV high point of the assembly to the vehicle hub before mounting it at the 12 o’clock position.

Correct Both Static And Dynamic Imbalance With Only One Weight Saving Time

CEMB’s OPB (One Plane Balancing) Software along with the most recent technical innovations such as Laser Spotter and 3D Laser Scan, the machine offers a single ideal correction plane, indicating the exact point within the rim where the wheel can be balanced. Minimizing both static and dynamic unbalance, using a single counterweight thus saving time. The OPB program is proposed automatically at the end of the spin, each time the possibility of correcting with a single weight is detected.

The New Tolerance Calculation System

The innovative tolerance calculation system AutoAdaptive Mode is based on the evaluation of the residual imbalance limit value corresponding to an acceptable perceived vibration.  For each wheel that is balanced, the software AutoAdaptive Mode detects weight and dimensions and calculates the tolerance value that will cancel any vibration perceived on the steering wheel. AutoAdaptive Mode grants the highest comfort when driving, and together with OPB Program, saves balancing time.

Measuring in a blink!

Argos is the result of years of studies, field tests and highly advanced technology entirely developed within our company.
CEMB has sent many objectives to its product development, focusing on the needs of the end user, granting unbeatable solutions in terms of simplicity and speed of use, and valid for all vehicles and tires. In only 5 seconds as well as touchless, the Argos completely revolutionizes the world of alignments: no more clamping devices and targets are required, no manual adjustments for different wheel basis, nor leveled lifts are necessary.

Speed, simplicity and efficiency are the keys to success. Since time is money, granting faster solutions is now fundamental. The innovative wheel alignment by CEMB eliminates efforts and time for vehicle alignment inspection granting the possibility to check all vehicles that enter the shop increasing business volumes and customers satisfaction.